Marketing is the action or business of promoting and selling products or services, including market research and advertising.
In 2017 The New York Times described it as “the art of telling stories so enthralling that people lose track of their wallets !!”
What is digital marketing
Digital Marketing is a broad term that covers advertising through online channels such as search engines, websites, social media, email, and mobile apps.
Social media marketing is so much more than focusing on and hunting for engagement, likes, shares and retweets.
By putting the focus on sharing quality content, a business can achieve greater things.
Let’s see why content is important and what it is capable of doing in any social media marketing strategy.
Digital marketers are in charge of driving brand awareness and lead generation through all the digital channels — both free and paid.
What is the role of digital marketing to a company?
While traditional marketing might exist in print ads, phone communication, or physical marketing, digital marketing can occur electronically and online there are more possibilities for brands to reach customers, including email, video, social media, and search engines.
nowadays, digital marketing is vital for your business and brand awareness. It seems like every other brand has a website. And if they don’t, they at least have a social media presence.
Digital content and marketing is so common that consumers now expect and rely on it as a way to learn about brands.
Types of Digital Marketing
Search Engine Optimization (SEO)
Social Media Marketing
Pay Per Click (PPC)
Search Engine Optimization (SEO) – the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.
Two types of SEO
1.On page SEO
2. Off page SEO
Content marketing – is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is used by businesses in order to:
• Attract attention and generate leads
• Expand their customer base
• Generate or increase online sales
Social Media Marketing –This practice promotes your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. The channels you can use in social media marketing include Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest.
Pay Per Click (PPC) is a method of driving traffic to your website by paying a publisher every time your ad is clicked. most common types of PPC are Google Ads and Facebook Ads.
Affiliate Marketing – is a type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website.
Email Marketing – Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people toward the business’s website.
Why is digital marketing important?
Digital marketing helps you reach a larger audience than you could through traditional methods, and target the prospects who are most likely to buy your product or service. Additionally, it’s often more cost-effective than traditional advertising, and enables you to measure success on a daily basis and pivot as you see fit.
What types of digital content should you create?
The kind of content you create depends on your audience’s needs at different stages in the buyer’s journey. You should start by creating buyer personas to identify what your audience’s goals and challenges are in relation to your business.
How to Do Digital Marketing
Define your goals.
Identify your target audience.
Establish a budget for each digital channel.
Strike a good balance between paid and free digital strategies.
Optimize your digital assets for mobile.
Conduct keyword research.